You know AI could transform your Marketo work. But today, you are probably still using it to rewrite emails, translate content, summarise documents or answer isolated questions.
Your current use of AI is helpful, but it could be transformative.
A practical, hands-on workshop that takes you from basic chat to reusable AI workflows, coordinated agents and more intelligent ways of working.
Move beyond prompts. Start building how the work will be done.
Every conversation is isolated, and you start from scratch each time.
Claude understands your projects, standards, processes and working environment.
You do not know when to trust it, when to review it or how much control to give it.
You know what can be automated, where humans must remain involved and how to build reliable safeguards.
You wonder what will happen when more operational work becomes automated.
You feel more capable, more strategic and better positioned to lead how work is done.
The part of your Marketo job AI can replace is probably the part taking up most of your time.
Cloning programmes, updating tokens, configuring Smart Campaigns, performing QA, documenting builds and producing reports require expertise. But they are also easy to replace with AI.
Your opportunity is to move beyond operating Marketo: decide what should be built, turn your expertise into systems that execute at scale, and use your judgement to ensure every output is accurate, consistent and fit for purpose.
The real risk is being replaced by another Marketo professional who uses AI to deliver the same work faster, more consistently and at greater scale.
Marketo Admins, Marketing Operations Managers, Consultants and Campaign Operations Specialists who are ready to move beyond basic AI use, automate repetitive work, build reliable workflows and agents, and spend more time on strategy, insights and business impact, without losing control. No technical or coding experience needed.
Everything you need to arrive ready and leave with working systems.
Detailed setup guides for Mac and Windows, plus a live troubleshooting session one week before we start.
9:00 to 17:30 with a one-hour lunch, capped at 18 seats, with dedicated lab time and personal guidance.
Online weekly office hours to review your progress, ask questions, get personalised feedback, and troubleshoot anything that’s not working.
Beyond the chat box: what Claude actually is, and how to get dramatically better results from it. The Claude ecosystem: chat, Claude Desktop, Claude Code, Claude Design, Cowork, and where each can help you run Marketo.
Make Claude your assistant: one that knows your brand, your naming conventions, and your processes.
The module your legal team will thank you for. AI adoption fails without governance and this is how to do it right.
Bring your own scenarios. Instructors work through participant-submitted challenges live, applying everything from Modules 1–3.
With the Marketo MCP server Claude can read and act on your instance directly. This half-day is a guided tour through the highest-value use cases, each one done hands-on against your instance or our Sandbox.
From "Claude helps me" to "Claude does it while I supervise." You will build agents that take over recurring Marketo work: a weekly instance audit that lands in your inbox every Monday, a campaign QA that verifies every program before it goes live, and more. Always with you approving the critical steps.
Your personal 30-day adoption roadmap: three commitments to implement back at work. Ongoing support options: office hours, Kapturall advisory, and the alumni community.
During the two days, you will customize a set of provided Claude skills, agents, instructions and workflows for your own Marketo work, including campaign planning, quality assurance, documentation, troubleshooting and governance.
You will leave with reusable tools that understand how you work, help you complete real tasks and give you a practical foundation for continuing to automate after the workshop.
Not just ideas you could use someday. A working toolkit you can start using immediately.
Kapturall's CEO.
Marketo Engage Certified Architect and Claude Certified Associate
I've spent the last 20 years working in Marketing Technology, and I still love solving difficult Marketing Operations problems.
Today I lead Kapturall, where AI has become part of how we deliver our work, not as a novelty but as a practical tool our consultants use every day.
That's what you'll learn in this workshop: not AI theory, but the practical ways Claude has changed how I work as a Marketing Operations professional.
Kapturall's Chief Marketing Technology Officer
3X Adobe Marketo Champion & Certified Architect
I’ve worked in marketing technology for over 20 years helping organizations get more from Adobe Marketo Engage.
I started working with AI as soon as it became available, looking for practical ways to apply it in Marketing Operations. I’m also the creator of FlowSteps.io, which offered the first available connector for embedding OpenAI directly inside Marketo.
I’ll show you how I use Claude to troubleshoot Marketo programs, develop solutions, and complete everyday Marketing Operations work faster.
We also run private, in-company editions of this workshop — tailored to your team, your processes and your Marketo instance. Tell us what you need at [email protected].