The Data problem solved: How to get consistently useful data in Marketo

What you will learn:

Is inconsistent data in Marketo affecting your reporting, segmentation, and campaign execution?
Mario and Federico explain how to identify the root causes of poor data quality in Marketo and fix them in a scalable way.

In this 35-minute session, you will learn how to:

  • Identify the hidden causes behind unreliable data in Marketo
  • Understand what “useful data” really looks like in practice
  • Clean, normalize, and maintain data more efficiently
  • Apply a practical framework to improve long-term data reliability

If your team depends on Marketo data for decision-making and execution, this session will help you build a stronger foundation for both.

Speakers

Mario Baroja

Mario Baroja

Head of Sales | Kapturall - Kapturall

Federico Macías

Federico Macías

Head of Data | Kapturall - Kapturall