The 5 AI innovations about to reshape Marketo

What you will learn:

Our webinar guest, Niranjan Kumbi, leads the Adobe team building them.

During this interview, Niranjan addresses all five, in his own words.
What we covered

  • AJO B2B Prime Edition. Runs directly on Marketo data, no Real-Time CDP required. The shortest path into AJO B2B for existing Marketo customers.
  • Agentic User Experience. The new "Build with AI" workspace. A conversational interface over the Marketo engine, for the first time.
  • Callable Agents for Smart Campaigns. AI agents invoked as flow steps. Decisioning, content generation, data lookups embedded in the campaign.
  • Marketing Operations Agent. A purpose-built agent for program QA, list imports, lead investigation, and validation. Built to compress hours into minutes.
  • Marketo MCP Server. The new layer that lets external AI agents operate directly inside Marketo.

Why Niranjan

Niranjan Kumbi can answer things nobody else can:

  • Why Adobe made the calls it made. Why the conversational UI. Why these agents and not others. The product owner's reasoning, not the marketing version.
  • What's resonating and what's been misunderstood. The questions customers have asked him most. And the ones he wishes more of them were asking.
  • Real adoption signals from beta customers. Actual time savings. Real use cases. What's working in pilots, and what isn't.
  • A builder's read on what to do Monday. If he were running a Marketo team this quarter, with limited budget and a small team, which of these four would he adopt first.

Speakers

Jose Tarzian

Jose Tarzian

CEO | Kapturall - Kapturall

Niranjan Kumbi

Niranjan Kumbi

Director of Product, B2B Go-to-market Orchestration | Adobe Journey Optimizer B2B | Marketo Engage - Kapturall