What just happened
Adobe shipped an MCP server for Marketo Engage. As a Adobe partner, we had beta access and have spent the last few weeks testing it in real instances. In one line: AI can now read, build, schedule, and run things directly inside Marketo, not just suggest copy.

Why this matters for you
The skills that defined a great Marketo marketer five years ago aren't the same skills that will define one two years from now. The shift is happening this year. This session is the fastest way to understand what's changing and what to do about it.

What we'll cover

• What an MCP Server is, in plain language, no jargon
• Live demos in a real Marketo instance
• Use cases by role: ops lead, campaign manager, marketing director
• An honest list of current limitations, costs, and risks
• The marketing skills gaining value and the ones losing it
• What to start learning this quarter, and what to stop investing in

Why this is a must attend

What you'll leave this hour knowing:

• A clear answer on whether to act now or wait. You'll leave knowing if MCP is ready for your instance or not.
• A framework for talking about this internally with your boss, your team, or your CMO. Most people are still confused. You won't be.
• A list of skills with shelf life and skills with momentum.Where to invest your learning time this quarter to stay ahead.
• The unfiltered version.What works, what doesn't, what costs more than expected. The full picture from our beta testing, including the trade-offs and where the technology is still maturing.

The marketers who'll thrive over the next year are the ones who saw this coming and prepared early.