What changes when AI can run Marketo

What you will learn:

The skills that defined a great Marketo marketer five years ago aren't the same skills that will define one two years from now.

The shift is happening this year. This session is the fastest way to understand what's changing and what to do about it.


In this 60-minute session, you will learn how to:

  • What an MCP Server is, in plain language, no jargon
  • Live demos in a real Marketo instance in practice
  • Use cases by role: ops lead, campaign manager, marketing director data more efficiently
  • An honest list of current limitations, costs, and risks
  • What to start learning this quarter, and what to stop investing in

The marketers who'll thrive over the next year are the ones who saw this coming and prepared early.

Speakers

Jose Tarzian

Jose Tarzian

CEO | Kapturall - Kapturall

Mario Baroja

Mario Baroja

Head of Sales | Kapturall - Kapturall