Kapturall Webinar | Unleashing the power of ChatGPT directly in your Marketo smart campaigns

Job Function Segmentation

OpenAI API can be used in conjunction with Marketo to segment complex or inconsistent data into clear segments for more effective marketing. We'll demonstrate how we leverage the power of OpenAI to accurately segment leads into 10 job functions using based on their titles, even where the job titles are inconsistent and in different languages. Join us for this live demo to see how OpenAI can help you categorize complex data into clear segments and drive better marketing outcomes.

Hyper Personalization

Experience the future of hyper personalization with our live demo featuring OpenAI and Marketo. We'll show you how to create a booking confirmation email for a hotel in Ibiza Spain that is fully customized based on a range of factors, including available amenities and guest-specific information such as number of guests, reason for travel, and room or package type. With OpenAI's advanced natural language processing capabilities, you'll be able to deliver personalized experiences that drive engagement and satisfaction. Join us to see how OpenAI and Marketo can help you take your marketing efforts to the next level.

Consult and update Salesforce via Slack

Do you want your employees to be able to access and update information available in your Salesforce CRM but you don't need them to have full access and users are too expensive? With Workbot you can create a Slack channel where you offer a menu of commands, such as:

TICKETS: you will be able to ask Workbot which support tickets are open in the CRM for a contact or an account and, if you wish, they will be able to modify or add information to the ticket.
OPPORTUNITIES: you can check the opportunities that a contact or account has, the status, or any information you wish.
SEARCH: your employees will be able to search for contacts, leads or accounts and perform the actions you want to allow them to perform..

Self-Service Webinar Creation

Your company organizes many webinars and the Marketing team can't keep up with the necessary speed. Yet you can't afford to hire more Recording . You need your internal clients to be able to do 80% of the work needed to create a complete webinar campaign without accessing Hubspot. With Workato the solution is easy:

Create a form in Google Forms where you will ask for all the necessary information to create the webinar (title, description, agenda, date, speakers, etc.).
When you complete the form Workato will consolidate all the information and send you an email for you to authorize the creation.
If the information is complete, you can click the accept button in the email and Workato will connect to Hubspot to create all the necessary assets and workflows. It will also connect to Zoom to create the webinar. You just need to check in Hubspot and Zoom that everything is created correctly and launch the campaign.
If the information is incomplete, you can click on the reject button and you will indicate to the requester what information is needed to resubmit the request successfully.

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