How to measure your data quality and improve it with AI

Is your marketing database as clean and current as it could be?


For most marketers, the answer is no, but few have a clear way to measure the accuracy and completeness of their data. In this session, we’ll teach you how to evaluate your data across seven critical dimensions, each scored from 0 to 100, to determine an overall quality rating. Armed with this insight, we’ll then show you how to leverage enrichment and AI-driven strategies to improve your data quality and boost your marketing success.

Speakers

Jose Tarzian

Jose Tarzian

CEO - Kapturall